SALES ORIENTATION
 

 

 

 

 

 

 

 

 

 

 

 

 

Manufacturing orientation emphasizes a physical product or a service and assumes that the customer will be pleased with it if it has been well conceived and developed. Sales orientation focuses on promoting the product to make the customer want it. The thrust of technology orientation is on reaching the customer through new and varied prod- ucts made feasible through technological innovations. Under marketing orienta- tion, first the customer group that the firm wishes to serve is designated. Then the requirements of the target group are carefully examined. These requirements become the basis of product or service conception and development, pricing, pro- motion, and distribution.