DOING MARKETING DURING THE TURMOIL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The problem with this approach is that while Bob looks more like the profile than Amy does, Amy looks more like the audience the publication has targeted—namely, college-educated, higher-income individuals. The success of this targeting is evident from a comparison of the readership profile with the demographic characteristics of the U.S. population as a whole. This suggests a less naive approach to measuring an individual’s fit with the publication’s audience by taking into account the characteristics of the general population in addition to the characteristics of the readership. The approach measures the extent to which a prospect differs from the general population in the same ways that the readership does.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Compared to the population, the readership is better educated, more pro­ fessional, and better paid. columns compare the read- ership’s characteristics to the entire population by dividing the percent of the readership that has a particular attribute by the percent of the population that has it. Now, we see that the readership is almost three times more likely to be college educated than the population as a whole. Similarly, they are only about half as likely not to be college educated. By using the indexes as scores for each characteristic, Amy gets a score of 8.42 (2.86 + 2.40 + 2.21 + 0.95) versus Bob with a score of only 3.02 (0.53 + 0.67 + 0.87 + 0.95). The scores based on indexes correspond much better with the publication’s target audience. The new scores make more sense because they now incorporate the additional information about how the target audience differs from the U.S. population as a whole. TI P When comparing customer profiles, it is important to keep in mind the profile of the population as a whole. For this reason, using indexes is often better than using raw values. In that approach, each measured attribute is considered a separate dimension. Taking the average value of each attribute as the origin, the profile of current readers is a vector that represents how far he or she dif­ fers from the larger population and in what direction. The data representing a prospect is also a vector. If the angle between the two vectors is small, the prospect differs from the population in the same direction.

 

The Marketing Blog
Hello and welcome to The Marketing Blog. This blog has been developed to share my more than 13 years of Marketing experience with anyone interested in learning more about marketing or Internet marketing. The Marketing Blog covers all aspects of marketing with a particular focus on marketing online.


Changes to Search: Online Marketing Update
5 Sep 2010 at 9:39am
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/09/changes-to-search-online-marketing.html'; tweetmeme_source = 'marketingblog';


This past week was a big one for anyone interested in selling products or services online. Even retail businesses with a brick and mortar store need to be aware of what's happening with the major search engines - Google, Yahoo!, and Bing.
If you haven't already heard, Yahoo! is now displaying Bing search results. What does that mean? Essentially, it means a large shift in how you optimize your web sites, landing pages, and online marketing. Instead of having to focus on 3 primary properties, you now only have to focus on two.
The consolidation of Yahoo and Bing, from a search perspective, also means that web sites that used to rank well on Bing, but not Yahoo, will see a sudden uptick in search placement and corresponding traffic. There isn't a lot of information out there about Bing optimization, but Bing does provide a primer on SEO. I encourage you to read the information and apply it to what you're doing online.
The other change that was recently announced was that Google, which previously would only allow a single web site to show two listings on page one for a given search term, is now relaxing their policy. In other words, if you have a number of pages related to a given search term (web pages) that are better "optimized", you could have numerous listings on page one of search results.
This means that niche and themed web sites can garner a larger share of traffic in a given area because they are commanding multiple spots on a single page of search results. If you thought that promoting your business with a single web page was an option, thing again. Google is now rewarding breadth and depth of web site content.
These are just some of the recently announced changes by large search engines. Whether you are casually involved with SEO or do search engine optimization for a living, staying on top of changes that impact your online marketing is critical. Subscribe to online newsletters and resources and share what you know with others (feel free to bookmark or send this post to colleagues).
More than 50% of individuals seeking to buy a product or service start their research online. Don't ignore the power of organic and paid listings to increase the exposure of your business.
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

SEO Changes From the Leaders
29 Aug 2010 at 3:35pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/08/seo-changes-from-leaders.html'; tweetmeme_source = 'marketingblog';

Effective marketing requires a knowledge of both search engine optimization (getting your web site ranked on the first page of Google and other search engines) as well as Pay-Per-Click marketing. If you haven't strengthened your knowledge in each of these areas, I recommend that you consider doing so.
This past week, both Google and Yahoo! made pretty significant announcements. If you don't know what they are, consider monitoring popular Internet media like Search Engine Watch or Web Pro News. These sites are always on top of industry updates and can be the first to publish news from the big search engines.
Google Provides Multiple Listings
It used to be that if you were in the first position for a keyword phrase, Google might also provide an indented listing of a popular page from your web site.  However, this is as far as Google was willing to take it.  Google has always been big on diversity of search results and didn't want to fill the first page with nothing but listings from a single site.  Therefore, Google would only allow two listing from your web site per keyword.  But all of that has changed.
In an announcement this week, Google said they are now opening up their listings for a single web site.  This means that you might have multiple individual listings for a given keyword phrase (more than 2), giving you greater online presence and more organic traffic.  This is a surprise move but one that has a positive impact for web site owners everywhere.  More listings equals more traffic.
Yahoo Using Bing Search Results
Although it's been a long time in coming, Yahoo finally announced that switch over to Bing search results.  Bing, formerly MSN, has seen a great deal of success with their re-released Bing and partnered with Yahoo to improve search results.  The move means that optimization techniques that have been effective on Bing will now apply to Yahoo! as well.
Search engines each have their own unique qualities.  Now, limiting the field to two major players, Google and Bing, SEO's can simplify the optimization of web sites and blogs.  The partnership of Yahoo and Bing may also mean more changes in the future.  Regardless, we know from an SEO and PPC perspective, online marketing continues to evolve and our need to better understand how search engines can be leveraged from a marketing perspective is paramount.
Keep a look out for additional changes related to online search.  Be sure to lend your comments to the discussion.  How do you keep track of online marketing changes?  What do these changes mean for your Internet marketing?
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Disappearing Marketing Blogs, Hacked Web Sites, and More
21 Aug 2010 at 8:04am
by Michael Fleischner - Marketing Expert
tweetmeme_url = http://marketing-expert.blogspot.com/2010/08/disappearing-marketing-blogs-hacked-web.html'; tweetmeme_source = 'themarketingblog';
I know it sounds incredibly odd, but it seems like a number of my colleagues, friends, and acquaintances all have been complaining about Web site issues as of late.  In fact, last week I experienced the same thing.  The reason that I was unable to make a post last week was because Google decided to ban this blog.  Okay, I know that I'm not the best writer in the world but is it really that bad?

The Google Algorithm Google is always evaluating the quality of web sites, blogs, and online assets.  And I would argue that their algorithm is one of the best around - but it's not perfect.  That's right.  I'm not afraid to admit it.  Google can ban me if they want, but the reality is that the Internet is a lot like space, continually expanding and something you can never truly get in front of.
As the Web expands so does Google's algorithm.  But they can't necessarily predict the changes or the criteria by which to evaluate quality.  Quality is an ambiguous term.  What defines quality for one person can be largely different than the next.
Marketing SitesA friend was recently telling me that his Web site was hacked.  He went to log on through his admin control panel (WordPress) and wasn't even able to access his dashboard.  He quickly discovered that his web site was now being redirected to a pharmaceutical promoting web site (which will go unnamed).  WordPress, Blogger, and other programs are not invulnerable and you should consider that when managing your blogs.
The motto of this story is to obviously back up your work when possible.  We take so many things for granted that it's good to remind ourselves that we're dealing with imperfect hosts, web sites, blogs, and so on.  This is one of the reasons that I talk about diversification.  Are you putting all of your eggs into a single blog?  A single web site?  Are you thinking that way when it comes to your Internet marketing?
In marketing we know that individuals need to hear messages multiple times, in different ways.  Treat your online business the same.  Don't focus all of your effort on a single campaign.  Rather, use multiple properties and multiple promotions.  Auto responders, downloads, online Webinars.  These are all great methods for reaching your target audience and building your brand.
Keep Your Marketing Expanding
One thing that I've learned in my thirteen years of marketing is to stick with what works.  I've only heard of a few situations over the years where someone tried a tactic, it didn't work, and then they tried it again and had tremendous success.  What I'm saying is that stick with what you know works and experiment with new promotions or campaigns.  If you want to try something a second time that you think you could have done better - great.  But if it doesn't work in round two, you best move on.
I think that's enough rambling for now.  The take-a-ways, protect your web sites and blogs, back up your work, and make sure your using different campaigns to drive traffic, visitors, and sales!For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Marketing Faux Pas
6 Aug 2010 at 8:53am
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/08/marketing-faux-pas.html'; tweetmeme_source = 'marketingblog';
Every once and a while I like to take a look back at my marketing initiatives to see what can be improved or simply get a good laugh. This morning I was going through some of my old files and found a marketing piece that I created over a dozen years ago.
The reason why I laughed out loud was because this particular marketing piece was one of my greatest marketing faux pas.  When we created the piece we didn't have a proofing department.  As is true with most marketing initiatives, we were rushing to get the piece out the door and into the hands of our prospects and some customers. 
Apparently no one bothered to check the phone number on the marketing piece that was imbeded in the call to action on the post card.  The number that was printed wasn't to our sales line but rather a call girl service.  Hey, don't get me wrong, I'm not one to judge but I can tell you that the boss wasn't happy.  Especially since the piece was printed AND sent out.  
It's in situations like this that you hope that the response rate is very low :)  We had to scramble to "make things right" and it was a costly but valuable lesson.  The good news is that people are human and the majority of prospects and customers who received the post cards actually thought is was funny.
The obvious lesson that I learned was, proof your work.  It doesn't matter how much of a rush you might be in, visit that printed URL, call that number, re-read the content.  The 10 minutes you spend could save you from a major marketing mistake.For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Raise Your Marketing To The Next Level
31 Jul 2010 at 3:41pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/raise-your-marketing-to-next-level.html'; tweetmeme_source = 'themarketingblog';
I've been doing some marketing for a company that has a great product, great people, and a really good business model. When you can work for a company that has a lot to celebrate, marketing is an easy thing to do. That is, unless you have to move an entire brand from good, to great!
How exactly to you migrate a product or brand to a whole new marketing level?  You begin with your audience and positioning.  Said another way, determine the needs of your market and how your company addresses those needs.  More importantly, what's unique about your product or company?  This is where you have leverage.
Once you've determined what's unique about your product and brand, you can promote it using both traditional and new media.  With a clear understanding of your 'unique selling proposition', you can improve the effectiveness of all you do.
Here are a few ways to leverage your unique positioning among your target audience:
1.  Create marketing materials that reflect your unique selling proposition.
2.  Position your web site to include content and interactivity that reinforces your key messages.
3.  Leverage new medial like Social Media marketing to communicate your distinct advantages.
4.  Select advertising partners that support your messaging.
5.  Communicate key messages through blogs, affiliates, and other partners.
There are lots of ways to market your unique qualities as a brand or the products and services you offer.  Start with a clear understanding of your market, the segments you're trying to reach.  Look at the competition.  What makes you unique?
Once you've determined your unique qualities, write them down.  The next step is to develop an integrated marketing plan that focused on your key differentiators - which should be in the form of key message points.  Choose media that will get your point across again and again.  Repetition is key.
Be unique.  Be different.  Deliver value.  Over time,  your brand will rise above the rest!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Internet Marketing Is Everywhere
25 Jul 2010 at 8:54am
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/internet-marketing-is-everywhere.html'; tweetmeme_source = 'themarketingblog';

Most of you who have been reading my blog for some time know that I'm a big fan of getting the word out in any way possible. Whether you're using PR, direct mail, or pay-per-click marketing, being in front of your target audience whenever and wherever they may happen to be is good for your brand. I'm also a huge proponent of networking.
In combination, marketing effectively and networking, with those who can help your cause are a great way to elevate your brand. This creates awareness, interest, and desire. With the help of digital marketing (a.k.a. Internet marketing), these concepts of Networking and Brand Promotion are reaching new heights.
Internet Marketing on the Go!
A while back I published my first book, SEO Made Simple, to share my knowledge of search engine optimization with a segment of my marketing audience who were building web sites, launching blogs, and focused on affiliate marketing. Since then, the book has expanded to reach broader audiences interested in online marketing for themselves, their businesses and even their clients. What I never expected was that by delivering the content in a different format, I would be able to share it with so many more people interested in what I had to offer.
After relaunching my first book digitally (Amazon Kindle), and publishing my second book PPC Made Simple in both digital format and in print, I've discovered a new avenue for sharing information and improving online marketing.
Thinking about how this applies to the businesses that I consult with, I can't help but think about the portability and viewing of information. For example, how are you sharing your information with customers? Brochures and print materials are less important than they once were. Still producing that $40 catalog? Consider printing a smaller catalog and publishing your content online. There you can add reviews, comparisons, and other value adds.
Think Digital to Win the Marketing Game
When I saw my content on an iPad, I almost flipped. Even though it was published electronically, seeing it on an actual device made it real for me. Yet this is what more and more of our customers are interacting with on a regular basis. How will you compete? What's your digital strategy?
Think through all aspects of your marketing plan: Audience, Messaging, Timing, and Offer. Consider the modality that it needs to be delivered in. I'm not suggesting that you stop using print all together but rather consider offering multiple formats that your audience can consume when, where, and however they choose.
Today's take-a-way is that if you're not thinking .mobi or Today's take-a-way is that if you're not thinking .mobi or iPad or Smart phone, think again. How is the digital platform changing marketing? It already has! var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_SHOW_DELAY_NO_UNDER_MS = 850; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInlineScriptElement("var%20LEO_HIGHLIGHTS_DEBUG%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20false%3B%0Avar%20LEO_HIGHLIGHTS_DEBUG_POS%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20false%3B%0A%20%20%20%0Avar%20_leoHighlightsPrevElem%20%3D%20null%3B%0Avar%20_leoHighlightsSnoozed%20%3D%20false%3B%0A%0A/**%0A%20*%20Checks%20if%20the%20passed%20in%20class%20exists%0A%20*%20@param%20c%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsClassExists%28c%29%20%7B%0A%20%20%20return%20typeof%28c%29%20%3D%3D%20%22function%22%20%26%26%20typeof%28c.prototype%29%20%3D%3D%20%22object%22%20?%20true%20%3A%20false%3B%0A%7D%0A%0A/**%0A%20*%20Checks%20if%20the%20firebug%20console%20is%20available%0A%20*%20@param%20c%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsFirebugConsoleAvailable%28c%29%20%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsClassExists%28_FirebugConsole%29%20%26%26%20%0A%20%20%20%20%20%20%20%20%20window.console%20%26%26%20console.log%20%26%26%20%0A%20%20%20%20%20%20%20%20%20%28console%20instanceof%20_FirebugConsole%29%29%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20return%20true%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%7D%0A%20%20%20catch%28e%29%7B%7D%0A%20%20%20%0A%20%20%20return%20false%3B%0A%7D%20%0A%0A%0A/**%0A%20*%20General%20method%20used%20to%20debug%20exceptions%0A%20*%20%0A%20*%20@param%20location%0A%20*%20@param%20e%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsReportExeception%28location%2Ce%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsFirebugConsoleAvailable%28%29%20||LEO_HIGHLIGHTS_DEBUG%29%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20var%20logString%3Dlocation%2B%22%3A%20%22%2Be%2B%22%5Cn%5Ct%22%2Be.name%2B%22%5Cn%5Ct%22%2B%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%28e.number%260xFFFF%29%2B%22%5Cn%5Ct%22%2Be.description%3B%0A%20%20%20%20%20%20%20%20%20if%28_leoHighlightsFirebugConsoleAvailable%28%29%29%0A%20%20%20%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20%20%20%20console.error%28logString%29%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20console.trace%28%29%3B%0A%20%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28LEO_HIGHLIGHTS_DEBUG%29%0A%20%20%20%20%20%20%20%20%20alert%28logString%29%3B%20%20%20%20%20%20%0A%20%20%20%7D%0A%20%20%20catch%28e%29%7B%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20log%20a%20string%20to%20the%20firebug%20console%0A%20*%20%0A%20*%20@param%20str%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsDebugLog%28str%29%0A%7B%20%20%20%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsFirebugConsoleAvailable%28%29%29%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20console.log%28typeof%28_FirebugConsole%29%2B%22%20%22%2Bstr%29%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22_leoHighlightsDebugLog%28%29%20%22%2Bstr%2Ce%29%3B%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20get%20an%20attribute%20and%20decode%20it.%0A%20*%20%0A%20*%20@param%20elem%0A%20*%20@param%20id%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsGetAttrib%28elem%2Cid%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20var%20val%3Delem.getAttribute%28id%29%3B%0A%20%20%20%20%20%20return%20decodeURI%28val%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22_leoHighlightsGetAttrib%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%7D%0A%20%20%20return%20null%3B%0A%7D%0A%0A/**%0A%20*%20Checks%20if%20this%20is%20within%20a%20frame%20by%20checking%20for%20a%20parent.%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsIsFrame%28%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%20%20%0A%20%20%20%20%20%20return%20%28window%21%3Dtop%29%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22_leoHighlightsIsFrame%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%20%20%0A%20%20%20return%20false%3B%0A%7D%0A%0A/**%0A%20*%20This%20is%20a%20dimensions%20object%0A%20*%20%0A%20*%20@param%20width%0A%20*%20@param%20height%0A%20*%20@return%0A%20*/%0Afunction%20LeoHighlightsDimension%28width%2Cheight%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%09this.width%3Dwidth%3B%0A%20%20%20%09this.height%3Dheight%3B%0A%20%20%20%09this.toString%3Dfunction%28%29%20%7B%20return%20%28%22%28%22%2Bthis.width%2B%22%2C%22%2Bthis.height%2B%22%29%22%29%3B%7D%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22new%20LeoHighlightsDimension%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A/**%0A%20*%20This%20is%20a%20Position%20object%0A%20*%20%0A%20*%20@param%20x%0A%20*%20@param%20y%0A%20*%20@return%0A%20*/%0Afunction%20LeoHighlightsPosition%28x%2Cy%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%09this.x%3Dx%3B%0A%20%20%20%09this.y%3Dy%3B%0A%20%20%20%09this.toString%3Dfunction%28%29%20%7B%20return%20%28%22%28%22%2Bthis.x%2B%22%2C%22%2Bthis.y%2B%22%29%22%29%3B%7D%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22new%20LeoHighlightsPosition%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0Avar%20LEO_HIGHLIGHTS_ADJUSTMENT%20%3D%20new%20LeoHighlightsPosition%283%2C3%29%3B%0Avar%20LEO_HIGHLIGHTS_IFRAME_TOP_SIZE%20%3D%20new%20LeoHighlightsDimension%28LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH%2CLEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT%29%3B%0Avar%20LEO_HIGHLIGHTS_IFRAME_BOTTOM_HOVER_SIZE%20%3D%20new%20LeoHighlightsDimension%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH%2CLEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT%29%3B%0Avar%20LEO_HIGHLIGHTS_IFRAME_BOTTOM_CLICK_SIZE%20%3D%20new%20LeoHighlightsDimension%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH%2CLEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT%29%3B%0A%0Avar%20LEO_HIGHLIGHTS_DIV_HOVER_SIZE%20%3D%20new%20LeoHighlightsDimension%28LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH%2CLEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT%29%3B%0Avar%20LEO_HIGHLIGHTS_DIV_CLICK_SIZE%20%3D%20new%20LeoHighlightsDimension%28LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH%2CLEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT%29%3B%0A%0A%0A/**%0A%20*%20Sets%20the%20size%20of%20the%20passed%20in%20element%0A%20*%20%0A%20*%20@param%20elem%0A%20*%20@param%20dim%20%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsSetSize%28elem%2Cdim%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%09//%20Set%20the%20popup%20location%0A%20%20%20%09elem.style.width%20%3D%20dim.width%20%2B%20%22px%22%3B%0A%20%20%20%09if%28elem.width%29%0A%20%20%20%09%09elem.width%3Ddim.width%3B%0A%20%20%20%09elem.style.height%20%20%3D%20dim.height%20%2B%20%22px%22%3B%0A%20%20%20%09if%28elem.height%29%0A%20%20%20%09%09elem.height%3Ddim.height%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsSetSize%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A/**%0A%20*%20This%20can%20be%20used%20for%20a%20simple%20one%20argument%20callback%0A%20*%0A%20*%20@param%20callName%0A%20*%20@param%20argName%0A%20*%20@param%20argVal%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsSimpleGwCallBack%28callName%2CargName%2C%20argVal%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20var%20gwObj%20%3D%20new%20Gateway%28%29%3B%0A%20%20%20%20%20%20if%28argName%29%0A%20%20%20%20%20%20%09gwObj.addParam%28argName%2CargVal%29%3B%0A%20%20%20%20%20%20gwObj.callName%28callName%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsSimpleGwCallBack%28%29%20%22%2BcallName%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20gets%20a%20url%20argument%20from%20the%20current%20document.%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsGetUrlArg%28url%2C%20name%20%29%0A%7B%0A%09%20%20name%20%3D%20name.replace%28/[%5C[]/%2C%22%5C%5C%5C[%22%29.replace%28/[%5C]]/%2C%22%5C%5C%5C]%22%29%3B%0A%09%20%20var%20regexS%20%3D%20%22[%5C%5C?%26]%22%2Bname%2B%22%3D%28[^%26%23]*%29%22%3B%0A%09%20%20var%20regex%20%3D%20new%20RegExp%28%20regexS%20%29%3B%0A%09%20%20var%20results%20%3D%20regex.exec%28url%29%3B%0A%09%20%20if%28%20results%20%3D%3D%20null%20%29%0A%09%20%20%20%20return%20%22%22%3B%0A%09%20%20else%0A%09%20%20%20%20return%20results[1]%3B%0A%7D%0A%0A%0A/**%0A%20*%20This%20allows%20to%20redirect%20the%20top%20window%20to%20the%20passed%20in%20url%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsRedirectTop%28url%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%20%20%09%0A%20%20%20%09top.location%3Durl%3B%09%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsRedirectTop%28%29%22%2Ce%29%3B%0A%20%20%20%7D%0A%7D%0A%0A%0A/**%0A%20*%20This%20will%20find%20an%20element%20by%20Id%0A%20*%20%0A%20*%20@param%20elemId%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsFindElementById%28elemId%2Cdoc%29%0A%7B%0A%09try%0A%09%7B%0A%09%20%20%20if%28doc%3D%3Dnull%29%0A%09%20%20%20%20%20%20doc%3Ddocument%3B%0A%09%20%20%20%0A%09%09var%20elem%3Ddoc.getElementById%28elemId%29%3B%0A%09%09if%28elem%29%0A%09%09%09return%20elem%3B%0A%09%09%0A%09%09/*%20This%20is%20the%20handling%20for%20IE%20*/%0A%09%09if%28doc.all%29%0A%09%09%7B%0A%09%09%09elem%3Ddoc.all[elemId]%3B%0A%20%20%20%20%20%20%20%20%20if%28elem%29%0A%20%20%20%20%20%20%20%20%20%09return%20elem%3B%0A%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20%20%20%20for%20%28%20var%20i%20%3D%20%28document.all.length-1%29%3B%20i%20%3E%3D%200%3B%20i--%29%20%7B%0A%20%20%20%20%20%20%20%20%20%09elem%3Ddoc.all[i]%3B%0A%20%20%20%20%20%20%20%20%20%09if%28elem.id%3D%3DelemId%29%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20return%20elem%3B%0A%20%20%20%20%20%20%20%20%20%7D%0A%09%09%7D%0A%09%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsFindElementById%28%29%22%2Ce%29%3B%0A%20%20%20%7D%0A%09return%20null%3B%0A%7D%0A%0A/**%0A%20*%20Get%20the%20location%20of%20one%20element%20relative%20to%20a%20parent%20reference%0A%20*%0A%20*%20@param%20ref%0A%20*%20%20%20%20%20%20%20%20%20%20%20the%20reference%20element%2C%20this%20must%20be%20a%20parent%20of%20the%20passed%20in%0A%20*%20%20%20%20%20%20%20%20%20%20%20element%0A%20*%20@param%20elem%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsGetLocation%28ref%2C%20elem%29%20%7B%0A%20%20%20_leoHighlightsDebugLog%28%22_leoHighlightsGetLocation%20%22%2Belem.id%29%3B%0A%20%20%20%0A%20%20%20var%20count%20%3D%200%3B%0A%20%20%20var%20location%20%3D%20new%20LeoHighlightsPosition%280%2C0%29%3B%0A%20%20%20var%20walk%20%3D%20elem%3B%0A%20%20%20while%20%28walk%20%21%3D%20null%20%26%26%20walk%20%21%3D%20ref%20%26%26%20count%20%3C%20LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT%29%20%7B%0A%20%20%20%20%20%20location.x%20%2B%3D%20walk.offsetLeft%3B%0A%20%20%20%20%20%20location.y%20%2B%3D%20walk.offsetTop%3B%0A%20%20%20%20%20%20walk%20%3D%20walk.offsetParent%3B%0A%20%20%20%20%20%20count%2B%2B%3B%0A%20%20%20%7D%0A%20%20%20%0A%20%20%20_leoHighlightsDebugLog%28%22Location%20is%3A%20%22%2Belem.id%2B%22%20-%20%22%2Blocation%29%3B%0A%0A%20%20%20return%20location%3B%0A%7D%0A%0A/**%0A%20*%20This%20is%20used%20to%20update%20the%20position%20of%20an%20element%20as%20a%20popup%0A%20*%20%0A%20*%20@param%20IFrame%0A%20*%20@param%20anchor%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsUpdatePopupPos%28iFrame%2Canchor%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20//%20Gets%20the%20scrolled%20location%20for%20x%20and%20y%0A%20%20%20%20%20%20var%20scrolledPos%3Dnew%20LeoHighlightsPosition%280%2C0%29%3B%0A%20%20%20%20%20%20if%28%20self.pageYOffset%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20scrolledPos.x%20%3D%20self.pageXOffset%3B%0A%20%20%20%20%20%20%20%20%20scrolledPos.y%20%3D%20self.pageYOffset%3B%0A%20%20%20%20%20%20%7D%20else%20if%28%20document.documentElement%20%26%26%20document.documentElement.scrollTop%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20scrolledPos.x%20%3D%20document.documentElement.scrollLeft%3B%0A%20%20%20%20%20%20%20%20%20scrolledPos.y%20%3D%20document.documentElement.scrollTop%3B%0A%20%20%20%20%20%20%7D%20else%20if%28%20document.body%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20scrolledPos.x%20%3D%20document.body.scrollLeft%3B%0A%20%20%20%20%20%20%20%20%20scrolledPos.y%20%3D%20document.body.scrollTop%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Get%20the%20total%20dimensions%20to%20see%20what%20scroll%20bars%20might%20be%20active%20*/%0A%20%20%20%20%20%20var%20totalDim%3Dnew%20LeoHighlightsDimension%280%2C0%29%0A%20%20%20%20%20%20if%20%28document.all%20%26%26%20document.documentElement%20%26%26%20%0A%20%20%20%20%20%20%09document.documentElement.clientHeight%26%26document.documentElement.clientWidth%29%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%09totalDim.width%20%3D%20document.documentElement.scrollWidth%3B%0A%20%20%20%20%20%20%09totalDim.height%20%3D%20document.documentElement.scrollHeight%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20else%20if%20%28document.all%29%0A%20%20%20%20%20%20%7B%20/*%20This%20is%20in%20IE%20*/%0A%20%20%20%20%20%09%20%09totalDim.width%20%3D%20document.body.scrollWidth%3B%0A%20%20%20%20%20%20%09totalDim.height%20%3D%20document.body.scrollHeight%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20else%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%09%20totalDim.width%20%3D%20document.width%3B%0A%20%20%20%20%20%20%09%20totalDim.height%20%3D%20document.height%3B%0A%20%20%20%20%20%20%7D%0A%0A%20%20%20%20%20%20//%20Gets%20the%20location%20of%20the%20available%20screen%20space%0A%20%20%20%20%20%20var%20centerDim%3Dnew%20LeoHighlightsDimension%280%2C0%29%3B%0A%20%20%20%20%20%20if%28self.innerWidth%20%26%26%20self.innerHeight%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20centerDim.width%20%3D%20self.innerWidth-%28totalDim.height%3Eself.innerHeight?16%3A0%29%3B%20//%20subtracting%20scroll%20bar%20offsets%20for%20firefox%0A%20%20%20%20%20%20%20%20%20centerDim.height%20%3D%20self.innerHeight-%28totalDim.width%3Eself.innerWidth?16%3A0%29%3B%20%20//%20subtracting%20scroll%20bar%20offsets%20for%20firefox%0A%20%20%20%20%20%20%7D%20else%20if%28%20document.documentElement%20%26%26%20document.documentElement.clientHeight%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20centerDim.width%20%3D%20document.documentElement.clientWidth%3B%0A%20%20%20%20%20%20%20%20%20centerDim.height%20%3D%20document.documentElement.clientHeight%3B%0A%20%20%20%20%20%20%7D%20else%20if%28%20document.body%20%29%20%7B%0A%20%20%20%20%20%20%20%20%20centerDim.width%20%3D%20document.body.clientWidth%3B%0A%20%20%20%20%20%20%20%20%20centerDim.height%20%3D%20document.body.clientHeight%3B%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20//%20Get%20the%20current%20dimension%20of%20the%20popup%20element%0A%20%20%20%20%20%20var%20iFrameDim%3Dnew%20LeoHighlightsDimension%28iFrame.offsetWidth%2CiFrame.offsetHeight%29%0A%20%20%20%20%20%20if%20%28iFrameDim.width%20%3C%3D%200%29%0A%20%20%20%20%20%20%09iFrameDim.width%20%3D%20iFrame.style.width.substring%280%2C%20iFrame.style.width.indexOf%28%27px%27%29%29%3B%0A%20%20%20%20%20%20if%20%28iFrameDim.height%20%3C%3D%200%29%0A%20%20%20%20%20%20%09iFrameDim.height%20%3D%20iFrame.style.height.substring%280%2C%20iFrame.style.height.indexOf%28%27px%27%29%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Calculate%20the%20position%2C%20lower%20right%20hand%20corner%20by%20default%20*/%0A%20%20%20%20%20%20var%20position%3Dnew%20LeoHighlightsPosition%280%2C0%29%3B%0A%20%20%20%20%20%20position.x%3DscrolledPos.x%2BcenterDim.width-iFrameDim.width-LEO_HIGHLIGHTS_ADJUSTMENT.x%3B%0A%20%20%20%20%20%20position.y%3DscrolledPos.y%2BcenterDim.height-iFrameDim.height-LEO_HIGHLIGHTS_ADJUSTMENT.y%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28anchor%21%3Dnull%29%0A%20%20%20%20%20%20%7B%0A%20%20%20%20%20%20%20%20%20//centerDim%20in%20relation%20to%20the%20anchor%20element%20if%20available%0A%20%20%20%20%20%20%20%20%20var%20topOrBottom%20%3D%20false%3B%0A%20%20%20%20%20%20%20%20%20var%20anchorPos%3D_leoHighlightsGetLocation%28document.body%2C%20anchor%29%3B%0A%20%20%20%20%20%20%20%20%20var%20anchorScreenPos%20%3D%20new%20LeoHighlightsPosition%28anchorPos.x-scrolledPos.x%2CanchorPos.y-scrolledPos.y%29%3B%0A%20%20%20%20%20%20%20%20%20var%20anchorDim%3Dnew%20LeoHighlightsDimension%28anchor.offsetWidth%2Canchor.offsetHeight%29%0A%20%20%20%20%20%20%20%20%20if%20%28anchorDim.width%20%3C%3D%200%29%0A%20%20%20%20%20%20%20%20%20%09anchorDim.width%20%3D%20anchor.style.width.substring%280%2C%20anchor.style.width.indexOf%28%27px%27%29%29%3B%0A%20%20%20%20%20%20%20%20%20if%20%28anchorDim.height%20%3C%3D%200%29%0A%20%20%20%20%20%20%20%20%20%09anchorDim.height%20%3D%20anchor.style.height.substring%280%2C%20anchor.style.height.indexOf%28%27px%27%29%29%3B%0A%0A%20%20%20%20%20%20%20%20%20//%20Check%20if%20the%20popup%20can%20be%20shown%20above%20or%20below%20the%20element%0A%20%20%20%20%20%20%20%20%20if%20%28centerDim.height%20-%20anchorDim.height%20-%20iFrameDim.height%20-%20anchorScreenPos.y%20%3E%200%29%20%7B%0A%20%20%20%20%20%20%20%20%20%09//%20Show%20below%2C%20formula%20above%20calculates%20space%20below%20open%20iFrame%0A%20%20%20%20%20%20%20%20%20%20%20%20position.y%20%3D%20anchorPos.y%20%2B%20anchorDim.height%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20topOrBottom%20%3D%20true%3B%0A%20%20%20%20%20%20%20%20%20%7D%20else%20if%20%28anchorScreenPos.y%20-%20anchorDim.height%20-%20iFrameDim.height%20%3E%200%29%20%7B%0A%20%20%20%20%20%20%20%20%20%09//%20Show%20above%2C%20formula%20above%20calculates%20space%20above%20open%20iFrame%0A%20%20%20%20%20%20%20%20%20%09position.y%20%3D%20anchorPos.y%20-%20iFrameDim.height%20-%20anchorDim.height%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20topOrBottom%20%3D%20true%3B%0A%20%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20%20%20%20_leoHighlightsDebugLog%28%22_leoHighlightsUpdatePopupPos%28%29%20-%20topOrBottom%3A%20%22%2BtopOrBottom%29%3B%0A%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20%20%20%20if%20%28topOrBottom%29%20%7B%0A%20%20%20%20%20%20%20%20%20%20%20%20//%20We%20attempt%20top%20attach%20the%20window%20to%20the%20element%0A%20%20%20%20%20%20%20%20%20%09position.x%20%3D%20anchorPos.x%20-%20iFrameDim.width%20/%202%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20if%20%28position.x%20%3C%200%29%0A%20%20%20%20%20%20%20%20%20%20%20%20%09position.x%20%3D%200%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20else%20if%20%28position.x%20%2B%20iFrameDim.width%20%3E%20scrolledPos.x%20%2B%20centerDim.width%29%0A%20%20%20%20%20%20%20%20%20%20%20%20%09position.x%20%3D%20scrolledPos.x%20%2B%20centerDim.width%20-%20iFrameDim.width%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsDebugLog%28%22_leoHighlightsUpdatePopupPos%28%29%20-%20topOrBottom%3A%20%22%2Bposition%29%3B%0A%20%20%20%20%20%20%20%20%20%7D%20else%20%7B%0A%20%20%20%20%20%20%20%20%20%20%20%20//%20Attempt%20to%20align%20on%20the%20right%20or%20left%20hand%20side%0A%20%20%20%20%20%20%20%20%20%20%20%20if%20%28centerDim.width%20-%20anchorDim.width%20-%20iFrameDim.width%20-%20anchorScreenPos.x%20%3E%200%29%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20position.x%20%3D%20anchorPos.x%20%2B%20anchorDim.width%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20else%20if%20%28anchorScreenPos.x%20-%20anchorDim.width%20-%20iFrameDim.width%20%3E%200%29%0A%20%20%20%20%20%20%20%20%20%20%20%20%09position.x%20%3D%20anchorPos.x%20-%20anchorDim.width%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20else%20%20//%20default%20to%20below%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20position.y%20%3D%20anchorPos.y%20%2B%20anchorDim.height%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsDebugLog%28%22_leoHighlightsUpdatePopupPos%28%29%20-%20sideBottom%3A%20%22%2Bposition%29%3B%0A%20%20%20%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Make%20sure%20that%20we%20don%27t%20go%20passed%20the%20right%20hand%20border%20*/%0A%20%20%20%20%20%20if%28position.x%2BiFrameDim.width%3EcenterDim.width-20%29%0A%20%20%20%20%20%20%09position.x%3DcenterDim.width-%28iFrameDim.width%2B20%29%3B%0A%20%20%20%20%20%20%09%09%0A%20%20%20%20%20%20//%20Make%20sure%20that%20we%20didn%27t%20go%20passed%20the%20start%0A%20%20%20%20%20%20if%28position.x%3C0%29%0A%20%20%20%20%20%20%20%20%20position.x%3D0%3B%0A%20%20%20%20%20%20if%28position.y%3C0%29%0A%20%20%20%20%20%20%09position.y%3D0%3B%0A%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22Popup%20info%20id%3A%20%20%20%20%20%20%20%22%20%2BiFrame.id%2B%22%20-%20%22%2Banchor.id%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5Cnscrolled%20%20%20%20%20%20%20%20%20%20%22%20%2B%20scrolledPos%20%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5Cncenter/visible%20%20%20%20%22%20%2B%20centerDim%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5Cnanchor%20%28absolute%29%20%22%20%2B%20anchorPos%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5Cnanchor%20%28screen%29%20%20%20%22%20%2B%20anchorScreenPos%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5CnSize%20%28anchor%29%20%20%20%20%20%22%20%2B%20anchorDim%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5CnSize%20%28popup%29%20%20%20%20%20%20%22%20%2B%20iFrameDim%0A%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%2B%20%22%5CnResult%20pos%20%20%20%20%20%20%20%20%22%20%2B%20position%29%3B%0A%0A%20%20%20%20%20%20//%20Set%20the%20popup%20location%0A%20%20%20%20%20%20iFrame.style.left%20%3D%20position.x%20%2B%20%22px%22%3B%0A%20%20%20%20%20%20iFrame.style.top%20%20%3D%20position.y%20%2B%20%22px%22%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsUpdatePopupPos%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%0A%7D%0A%0A%0A/**%0A%20*%20This%20will%20show%20the%20passed%20in%20element%20as%20a%20popup%0A%20*%20%0A%20*%20@param%20anchorId%0A%20*%20@param%20size%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsShowPopup%28anchorId%2Csize%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsSnoozed%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%20%09var%20popup%3Dnew%20LeoHighlightsPopup%28anchorId%2Csize%29%3B%0A%20%20%20%09popup.show%28%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22_leoHighlightsShowPopup%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A%0A/**%0A%20*%20This%20will%20transform%20the%20passed%20in%20url%20to%20a%20rover%20url%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsGetRoverUrl%28url%29%0A%7B%0A%09var%20rover%3DLEO_HIGHLIGHTS_ROVER_TAG%3B%0A%09var%20roverUrl%3D%22http%3A//rover.ebay.com/rover/1/%22%2Brover%2B%22/4?%26mpre%3D%22%2BencodeURI%28url%29%3B%0A%09%0A%09return%20roverUrl%3B%0A%7D%0A%0A/**%0A%20*%20Sets%20the%20size%20of%20the%20bottom%20windown%20part%0A%20*%20%0A%20*%20@param%20size%0A%20*%20@return%0A%20*/%0Afunction%20_leoHighlightsSetBottomSize%28size%2CclickId%29%0A%7B%0A%20%20%20/*%20Get%20the%20elements%20*/%0A%20%20%20var%20iFrameBottom%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID%29%3B%0A%20%20%20var%20iFrameDiv%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_DIV_ID%29%3B%0A%0A%20%20%20/*%20Figure%20out%20the%20correct%20sizes%20*/%0A%20%20%20var%20iFrameBottomSize%3D%28size%3D%3D1%29?LEO_HIGHLIGHTS_IFRAME_BOTTOM_CLICK_SIZE%3ALEO_HIGHLIGHTS_IFRAME_BOTTOM_HOVER_SIZE%3B%0A%20%20%20var%20divSize%3D%28size%3D%3D1%29?LEO_HIGHLIGHTS_DIV_CLICK_SIZE%3ALEO_HIGHLIGHTS_DIV_HOVER_SIZE%3B%0A%0A%20%20%20/*%20Refresh%20the%20iFrame%27s%20url%2C%20by%20removing%20the%20size%20arg%20and%20adding%20it%20again%20*/%0A%20%20%20leoHighlightsUpdateUrl%28iFrameBottom%2Csize%2CclickId%29%3B%0A%0A%20%20%20/*%20Clear%20the%20hover%20flag%2C%20if%20the%20user%20shows%20this%20at%20full%20size%20*/%0A%20%20%20_leoHighlightsPrevElem.hover%3Dsize%3D%3D1?false%3Atrue%3B%0A%0A%20%20%20_leoHighlightsSetSize%28iFrameBottom%2CiFrameBottomSize%29%3B%0A%20%20%20_leoHighlightsSetSize%28iFrameDiv%2CdivSize%29%3B%0A%7D%0A%0A/**%0A%20*%20Class%20for%20a%20Popup%20%0A%20*%20%0A%20*%20@param%20anchorId%0A%20*%20@param%20size%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20LeoHighlightsPopup%28anchorId%2Csize%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22LeoHighlightsPopup%28%29%20%22%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%09this.anchorId%3DanchorId%3B%0A%20%20%20%09this.anchor%3D_leoHighlightsFindElementById%28this.anchorId%29%3B%0A%20%20%20%09this.topIframe%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_TOP_ID%29%3B%0A%20%20%20%20%20%20this.bottomIframe%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID%29%3B%0A%20%20%20%09this.iFrameDiv%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_DIV_ID%29%3B%0A%20%20%20%09%0A%20%20%20%09this.topIframe.src%3Dunescape%28this.anchor.getAttribute%28%27leoHighlights_url_top%27%29%29%3B%3B%0A%20%20%20%20%20%20this.bottomIframe.src%3Dunescape%28this.anchor.getAttribute%28%27leoHighlights_url_bottom%27%29%29%3B%3B%0A%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%221%29%20LeoHighlightsPopup%28%29%20%28%22%2Bthis.topIframe.style.top%2B%22%2C%20%22%2Bthis.topIframe.style.left%2B%22%29%22%29%3B%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%222%29%20LeoHighlightsPopup%28%29%20%28%22%2Bthis.bottomIframe.style.top%2B%22%2C%20%22%2Bthis.bottomIframe.style.left%2B%22%29%22%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%09leoHighlightsSetSize%28size%29%3B%0A%20%20%20%09%0A%20%20%20%09this.updatePos%3Dfunction%28%29%20%7B%20_leoHighlightsUpdatePopupPos%28this.iFrameDiv%2Cthis.anchor%29%3B%7D%3B%0A%20%20%20%20%20%20this.show%3Dfunction%28%29%20%7B%0A%20%20%20%20%20%20%20%20%20%20%20%20this.updatePos%28%29%3B%20%0A%20%20%20%20%20%20%20%20%20%20%20%20this.iFrameDiv.style.visibility%20%3D%20%22visible%22%3B%20%0A%20%20%20%20%20%20%20%20%20%20%20%20this.iFrameDiv.style.display%20%3D%20%22block%22%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20this.updatePos%28%29%3B%0A%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsDebugLog%28%223%29%20LeoHighlightsPopup%28%29%20%28%22%2Bthis.topIframe.style.top%2B%22%2C%20%22%2Bthis.topIframe.style.left%2B%22%29%22%29%3B%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsDebugLog%28%224%29%20LeoHighlightsPopup%28%29%20%28%22%2Bthis.bottomIframe.style.top%2B%22%2C%20%22%2Bthis.bottomIframe.style.left%2B%22%29%22%29%3B%0A%20%20%20%20%20%20%7D%3B%20%20%20%20%20%20%20%0A%20%20%20%09this.scroll%3Dfunction%28%29%20%7B%20this.updatePos%28%29%3B%7D%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22new%20LeoHighlightsPopup%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20updates%20the%20url%20for%20the%20iFrame%0A%20*%20%0A%20*%20@param%20iFrame%0A%20*%20@param%20size%0A%20*%20@param%20clickId%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsUpdateUrl%28iFrame%2Csize%2CclickId%2CdestUrl%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsUpdateUrl%28%29%20%22%2BdestUrl%29%3B%0A%20%20%20%20%20%20var%20url%3DiFrame.src%3B%0A%20%20%20%20%20%20var%20idx%3Durl.indexOf%28%22%26size%3D%22%29%3B%0A%20%20%20%20%20%20if%28idx%3E%3D0%29%0A%20%20%20%20%20%20%20%20%20url%3Durl.substring%280%2Cidx%29%3B%0A%20%20%20%20%20%20%0A//%20%20%20%20%20%20size%3D1%3B%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsUpdateUrl%28%29%20size%3D%22%2Bsize%2B%22%20%20%22%2Burl%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28size%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20url%2B%3D%28%22%26size%3D%22%2Bsize%29%3B%0A%20%20%20%20%20%20if%28clickId%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20url%2B%3D%28%22%26clickId%3D%22%2BclickId%29%3B%0A%20%20%20%20%20%20if%28destUrl%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20url%2B%3D%28%22%26url%3D%22%2BdestUrl%29%3B%0A%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsUpdateUrl%28%29%20%22%2Burl%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20iFrame.src%3Durl%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsUpdateUrl%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A%0A%0A/**%0A*%0A*%20This%20can%20be%20used%20to%20close%20an%20iframe%0A*%0A*%20@param%20id%0A*%20@return%0A*/%0Afunction%20leoHighlightsSetSize%28size%2CclickId%29%0A%7B%0A%09try%0A%09%7B%0A%09%09/*%20Get%20the%20element%20*/%0A%20%20%09%09var%20iFrameTop%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_TOP_ID%29%3B%0A%0A%20%20%09%09/*%20Figure%20out%20the%20correct%20sizes%20*/%0A%20%20%09%09var%20iFrameTopSize%3DLEO_HIGHLIGHTS_IFRAME_TOP_SIZE%3B%0A%20%20%09%09%0A%20%20%09%09/*%20Refresh%20the%20iFrame%27s%20url%2C%20by%20removing%20the%20size%20arg%20and%20adding%20it%20again%20*/%0A%20%20%09%09leoHighlightsUpdateUrl%28iFrameTop%2Csize%2CclickId%29%3B%0A%20%20%09%09%0A%20%20%09%09_leoHighlightsSetSize%28iFrameTop%2CiFrameTopSize%29%3B%0A%20%20%20%20%20%20_leoHighlightsSetBottomSize%28size%2CclickId%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Clear%20the%20hover%20flag%2C%20if%20the%20user%20shows%20this%20at%20full%20size%20*/%0A%20%20%20%20%20%20if%28size%3D%3D1%26%26_leoHighlightsPrevElem%29%0A%20%20%20%20%20%20%20%20%20_leoHighlightsPrevElem.hover%3Dfalse%3B%20%20%20%20%20%20%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsSetSize%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0A/**%0A%20*%20Start%20the%20popup%20a%20little%20bit%20delayed.%0A%20*%20Somehow%20IE%20needs%20some%20time%20to%20find%20the%20element%20by%20id.%0A%20*%20%0A%20*%20@param%20anchorId%0A%20*%20@param%20size%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsShowPopup%28anchorId%2Csize%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsSnoozed%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%09%09var%20elem%3D_leoHighlightsFindElementById%28anchorId%29%3B%0A%20%20%09%09if%28_leoHighlightsPrevElem%26%26%28_leoHighlightsPrevElem%21%3Delem%29%29%0A%20%20%09%09%09_leoHighlightsPrevElem.shown%3Dfalse%3B%0A%20%20%09%09elem.shown%3Dtrue%3B%0A%09%09_leoHighlightsPrevElem%3Delem%3B%0A%09%09%0A%09%09_leoHighlightsDebugLog%28%22leoHighlightsShowPopup%28%29%20%22%2B_leoHighlightsPrevElem%29%3B%09%09%0A%20%20%20%09%0A%20%20%20%09/*%20FF%20needs%20to%20find%20the%20element%20first%20*/%0A%20%20%20%09_leoHighlightsFindElementById%28anchorId%29%3B%0A%20%20%20%09%0A%20%20%20%09setTimeout%28%22_leoHighlightsShowPopup%28%5C%27%22%2BanchorId%2B%22%5C%27%2C%5C%27%22%2Bsize%2B%22%5C%27%29%3B%22%2C10%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22leoHighlightsShowPopup%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A/**%0A*%0A*%20This%20can%20be%20used%20to%20close%20an%20iframe%0A*%0A*%20@param%20id%0A*%20@return%0A*/%0Afunction%20leoHighlightsHideElem%28id%29%0A%7B%0A%09try%0A%09%7B%0A%09%09/*%20Get%20the%20appropriate%20sizes%20*/%0A%20%20%09%09var%20elem%3D_leoHighlightsFindElementById%28id%29%3B%0A%20%20%09%09if%28elem%29%0A%20%20%09%09%09elem.style.visibility%3D%22hidden%22%3B%0A%20%20%09%09%0A%20%20%09%09/*%20Clear%20the%20page%20for%20the%20next%20run%20through%20*/%0A%20%20%09%09var%20iFrame%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_TOP_ID%29%3B%0A%20%20%09%09if%28iFrame%29%0A%20%20%09%09%09iFrame.src%3D%22about%3Ablank%22%3B%0A%20%20%20%20%20%20var%20iFrame%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID%29%3B%0A%20%20%20%20%20%20if%28iFrame%29%0A%20%20%20%20%20%20%20%20%20iFrame.src%3D%22about%3Ablank%22%3B%0A%20%20%09%09%0A%20%20%09%09%0A%20%20%09%09if%28_leoHighlightsPrevElem%29%0A%20%20%09%09%7B%0A%20%20%09%09%09_leoHighlightsPrevElem.shown%3Dfalse%3B%0A%20%20%09%09%09_leoHighlightsPrevElem%3Dnull%3B%0A%20%20%09%09%7D%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsHideElem%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0A/**%0A*%0A*%20This%20can%20be%20used%20to%20close%20an%20iframe.%0A*%20Since%20the%20iFrame%20is%20reused%20the%20frame%20only%20gets%20hidden%0A*%0A*%20@return%0A*/%0Afunction%20leoHighlightsIFrameClose%28%29%0A%7B%0A%20%20try%0A%20%20%7B%0A%09%20%20_leoHighlightsSimpleGwCallBack%28%22LeoHighlightsHideIFrame%22%29%3B%0A%20%20%7D%0A%20%20catch%28e%29%0A%20%20%7B%0A%09%20%20_leoHighlightsReportExeception%28%22leoHighlightsIFrameClose%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%7D%0A%7D%0A%0A/**%0A*%0A*%20This%20is%20used%20to%20snooze%20the%20highlights.%0A*%0A*%20@return%0A*/%0Afunction%20leoHighlightsSnooze%28%29%0A%7B%0A%20%20try%0A%20%20%7B%0A%20%20%20%20%20_leoHighlightsSnoozed%3Dtrue%3B%0A%20%20%20%20%20_leoHighlightsSimpleGwCallBack%28%22LeoHighlightsSnooze%22%29%3B%0A%20%20%7D%0A%20%20catch%28e%29%0A%20%20%7B%0A%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsSnooze%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%7D%0A%7D%0A%0A/**%0A*%0A*%20This%20is%20used%20to%20snooze%20the%20highlights.%0A*%20This%20gets%20fired%20into%20the%20top%20frame.%0A*%0A*%20@return%0A*/%0Afunction%20leoHighlightsSnoozeTop%28id%29%0A%7B%0A%20%20try%0A%20%20%7B%0A%20%20%20%20%20_leoHighlightsSnoozed%3Dtrue%3B%0A%20%20%20%20%20leoHighlightsHideElem%28id%29%3B%0A%20%20%7D%0A%20%20catch%28e%29%0A%20%20%7B%0A%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsSnoozeTop%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%7D%0A%7D%0A%0A%0A/**%0A%20*%20This%20should%20handle%20the%20click%20events%0A%20*%20%0A%20*%20@param%20anchorId%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleClick%28anchorId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsSnoozed%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28_leoHighlightsIsFrame%28%29%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%09%09var%20anchor%3D_leoHighlightsFindElementById%28anchorId%29%3B%0A%20%20%09%09anchor.hover%3Dfalse%3B%0A%20%20%09%09if%28anchor.startTimer%29%0A%20%20%09%09%09clearTimeout%28anchor.startTimer%29%3B%0A%20%20%20%09%0A%20%20%20%20%20%20/*%20Report%20the%20click%20event%20*/%0A%20%20%20%20%20%20leoHighlightsReportEvent%28%22clicked%22%2C%20window.document.domain%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_keywords%27%29%2Cnull%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_accept%27%29%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_reject%27%29%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%09leoHighlightsShowPopup%28anchorId%2C1%29%3B%0A%20%20%20%09return%20false%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22leoHighlightsHandleClick%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A/**%0A%20*%20This%20should%20handle%20the%20hover%20events%0A%20*%20%0A%20*%20@param%20anchorId%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleHover%28anchorId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20if%28_leoHighlightsSnoozed%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28_leoHighlightsIsFrame%28%29%29%0A%20%20%20%20%20%20%20%20%20return%20false%3B%0A%20%20%20%20%20%20%0A%20%20%09%09var%20anchor%3D_leoHighlightsFindElementById%28anchorId%29%3B%0A%20%20%09%09anchor.hover%3Dtrue%3B%0A%20%20%09%09%0A%20%20%20%20%20%20/*%20Report%20the%20hover%20event%20*/%0A%20%20%20%20%20%20leoHighlightsReportEvent%28%22hovered%22%2C%20window.document.domain%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_keywords%27%29%2Cnull%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_accept%27%29%2C%0A%20%20%20%20%20%20%20%20%20%20%20%20_leoHighlightsGetAttrib%28anchor%2C%27leohighlights_reject%27%29%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%09leoHighlightsShowPopup%28anchorId%2C0%29%3B%0A%20%20%20%09return%20false%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22leoHighlightsHandleHover%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%09%0A%7D%0A%0A/**%0A%20*%20This%20will%20handle%20the%20mouse%20over%20setup%20timers%20for%20the%20appropriate%20timers%0A%20*%20%0A%20*%20@param%20id%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleMouseOver%28id%29%0A%7B%0A%09try%0A%09%7B%0A%20%20%20%20%20%20if%28_leoHighlightsSnoozed%29%0A%20%20%20%20%20%20%20%20%20return%3B%0A%09%20%20%20%0A%09%20%20%20if%28_leoHighlightsIsFrame%28%29%29%0A%09%20%20%20%20%20%20return%3B%0A%09%20%20%20%0A%09%09var%20anchor%3D_leoHighlightsFindElementById%28id%29%3B%09%09%0A%0A%09%09/*%20Clear%20the%20end%20timer%20if%20required%20*/%0A%09%09if%28anchor.endTimer%29%0A%09%09%09clearTimeout%28anchor.endTimer%29%3B%0A%09%09anchor.endTimer%3Dnull%3B%0A%09%09%0A%09%09anchor.style.background%3DLEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER%3B%0A%09%09%0A%09%09var%20underline%3D_leoHighlightsGetAttrib%28anchor%2C%22leohighlights_underline%22%29%3D%3D%27true%27%3B%0A%09%09%0A%09%09/*%20The%20element%20is%20already%20showing%20we%20are%20done%20*/%0A%09%09if%28anchor.shown%29%0A%09%09%09return%3B%0A%09%09%0A%09%09/*%20Setup%20the%20start%20timer%20if%20required%20*/%0A%09%09anchor.startTimer%3DsetTimeout%28function%28%29%7B%0A%09%09%09leoHighlightsHandleHover%28anchor.id%29%3B%0A%09%09%09anchor.hover%3Dtrue%3B%0A%09%09%09%7D%2Cunderline?LEO_HIGHLIGHTS_SHOW_DELAY_MS%3ALEO_HIGHLIGHTS_SHOW_DELAY_NO_UNDER_MS%29%3B%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsHandleMouseOver%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20handle%20the%20mouse%20over%20setup%20timers%20for%20the%20appropriate%20timers%0A%20*%20%0A%20*%20@param%20id%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleMouseOut%28id%29%0A%7B%0A%09try%0A%09%7B%09%0A%09%09var%20anchor%3D_leoHighlightsFindElementById%28id%29%3B%0A%09%09%0A%09%09/*%20Clear%20the%20start%20timer%20if%20required%20*/%0A%09%09if%28anchor.startTimer%29%0A%09%09%09clearTimeout%28anchor.startTimer%29%3B%0A%09%09anchor.startTimer%3Dnull%3B%0A%09%09%0A%09%09anchor.style.background%3DLEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT%3B%0A%09%09if%28%21anchor.shown||%21anchor.hover%29%0A%09%09%09return%3B%0A%09%09%0A%09%09/*%20Setup%20the%20start%20timer%20if%20required%20*/%0A%09%09anchor.endTimer%3DsetTimeout%28function%28%29%7B%0A%09%09%09leoHighlightsHideElem%28LEO_HIGHLIGHTS_IFRAME_DIV_ID%29%3B%0A%09%09%09anchor.shown%3Dfalse%3B%0A%09%09%09_leoHighlightsPrevElem%3Dnull%3B%0A%09%09%09%7D%2CLEO_HIGHLIGHTS_HIDE_DELAY_MS%29%3B%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsHandleMouseOut%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0A/**%0A%20*%20This%20handles%20the%20mouse%20movement%20into%20the%20currently%20opened%20window.%0A%20*%20Just%20clear%20the%20close%20timer%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleIFrameMouseOver%28%29%0A%7B%0A%09try%0A%09%7B%0A%09%09if%28_leoHighlightsPrevElem%26%26_leoHighlightsPrevElem.endTimer%29%0A%09%09%09clearTimeout%28_leoHighlightsPrevElem.endTimer%29%3B%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsHandleIFrameMouseOver%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0A/**%0A%20*%20This%20handles%20the%20mouse%20movement%20into%20the%20currently%20opened%20window.%0A%20*%20Just%20clear%20the%20close%20timer%0A%20*%20%0A%20*%20@param%20id%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsHandleIFrameMouseOut%28%29%0A%7B%0A%09try%0A%09%7B%0A%09%09if%28_leoHighlightsPrevElem%29%0A%09%09%09leoHighlightsHandleMouseOut%28_leoHighlightsPrevElem.id%29%3B%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsHandleIFrameMouseOut%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A/**%0A%20*%20This%20is%20a%20method%20is%20used%20to%20make%20the%20javascript%20within%20IE%20runnable%0A%20*/%0Avar%20leoHighlightsRanUpdateDivs%3Dfalse%3B%0Afunction%20leoHighlightsUpdateDivs%28%29%0A%7B%0A%09try%0A%09%7B%0A%09%09/*%20Check%20if%20this%20is%20an%20IE%20browser%20and%20if%20divs%20have%20been%20updated%20already%20*/%0A%09%09if%28document.all%26%26%21leoHighlightsRanUpdateDivs%26%26%21_leoHighlightsIsFrame%28%29%29%0A%09%09%7B%0A%09%09%09leoHighlightsRanUpdateDivs%3Dtrue%3B%20//%20Set%20early%20to%20prevent%20running%20twice%0A%09%09%09for%28var%20i%3D0%3Bi%3CLEO_HIGHLIGHTS_MAX_HIGHLIGHTS%3Bi%2B%2B%29%0A%09%09%09%7B%0A%09%09%09%09var%20id%3D%22leoHighlights_Underline_%22%2Bi%3B%0A%09%09%09%09var%20elem%3D_leoHighlightsFindElementById%28id%29%3B%0A%09%09%09%09if%28elem%3D%3Dnull%29%0A%09%09%09%09%09break%3B%0A%09%09%09%09%0A%09%09%09%09if%28%21elem.leoChanged%29%0A%09%09%09%09%7B%0A%09%09%09%09%09elem.leoChanged%3Dtrue%3B%0A%09%09%09%09%0A%09%09%09%09%09/*%20This%20will%20make%20javaScript%20runnable%20*/%09%09%09%09%0A%09%09%09%09%09elem.outerHTML%3Delem.outerHTML%3B%0A%09%09%09%09%7D%0A%09%09%09%7D%0A%09%09%7D%0A%09%7D%0A%09catch%28e%29%0A%09%7B%0A%09%09_leoHighlightsReportExeception%28%22leoHighlightsUpdateDivs%28%29%22%2Ce%29%3B%20%20%20%09%0A%09%7D%0A%7D%0A%0Aif%28document.all%29%0A%09setTimeout%28leoHighlightsUpdateDivs%2C200%29%3B%0A%0A%0A/**%0A%20*%20This%20is%20used%20to%20report%20events%20to%20the%20plugin%0A%20*%20@param%20key%0A%20*%20@param%20domain%0A%20*%20@param%20keywords%0A%20*%20@param%20vendorId%0A%20*%20@param%20accept%0A%20*%20@param%20reject%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsReportEvent%28key%2C%20domain%2Ckeywords%2CvendorId%2Caccept%2Creject%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20var%20gwObj%20%3D%20new%20Gateway%28%29%3B%0A%20%20%20%20%20%20gwObj.addParam%28%22key%22%2Ckey%29%3B%0A%20%20%20%20%20%20if%28domain%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22domain%22%2Cdomain%29%3B%0A%20%20%20%20%20%20if%28keywords%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22keywords%22%2Ckeywords%29%3B%0A%20%20%20%20%20%20if%28vendorId%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22vendorId%22%2CvendorId%29%3B%0A%20%20%20%20%20%20if%28accept%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22accept%22%2Caccept%29%3B%0A%20%20%20%20%20%20if%28reject%21%3Dnull%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22reject%22%2Creject%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20gwObj.callName%28%22LeoHighlightsEvent%22%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlights%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20expand%20or%20collapse%20the%20window%20base%20on%20it%20prior%20state%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsToggleSize%28clickId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%20%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsToggleSize%28%29%20%22%2B_leoHighlightsPrevElem%29%3B%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Get%20the%20hover%20flag%20and%20change%20the%20status%20*/%0A%20%20%20%20%20%20var%20size%3D_leoHighlightsPrevElem.hover?1%3A0%3B%0A%20%20%20%20%20%20_leoHighlightsSetBottomSize%28size%2CclickId%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsToggleSize%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20Call%20into%20the%20kvm%20that%20will%20then%20do%20a%20callback%20into%20the%20top%20window%0A%20*%20The%20top%20window%20will%20then%20call%20leoH%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsSetSecondaryWindowUrl%28url%2C%20customerId%2C%20phraseId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsSetSecondaryWindowUrl%28%29%20%22%2Burl%29%3B%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20var%20gwObj%20%3D%20new%20Gateway%28%29%3B%0A%20%20%20%20%20%20gwObj.addParam%28%22url%22%2C%20url%29%3B%0A%20%20%20%20%20%20gwObj.addParam%28%22phraseId%22%2C%20phraseId%29%3B%0A%20%20%20%20%20%20gwObj.addParam%28%22customerId%22%2C%20customerId%29%3B%0A%20%20%20%20%20%20gwObj.callName%28%22LeoHighlightsSetSecondaryWindowUrl%22%29%3B%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsSetSecondaryWindowUrl%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20Call%20into%20the%20kvm%20that%20will%20then%20do%20a%20callback%20into%20the%20top%20window%0A%20*%20The%20top%20window%20will%20then%20call%20leoH%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsSetSecondaryWindowUrlCallback%28url%2C%20customerId%2C%20phraseId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsSetSecondaryWindowUrlCallback%28%29%20%22%2Burl%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Clear%20the%20hover%20flag%2C%20if%20the%20user%20shows%20this%20at%20full%20size%20*/%0A%20%20%20%20%20%20var%20size%3D_leoHighlightsPrevElem.hover?0%3A1%3B%20%20%20%20%20%20%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsSetSecondaryWindowUrlCallback%28%29%20%22%2B_leoHighlightsPrevElem%2B%22%20--%20%22%2B_leoHighlightsPrevElem.hover%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Get%20the%20elements%20*/%0A%20%20%20%20%20%20var%20iFrameBottom%3D_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID%29%3B%0A%20%20%20%20%20%20leoHighlightsUpdateUrl%28iFrameBottom%2Csize%2Cnull%2Curl%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHighlightsSetSecondaryWindowUrlCallback%28%29%20%22%2Burl%29%3B%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsSetSecondaryWindowUrlCallback%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20set%20the%20text%20to%20the%20Top%20%0A%20*%20%0A%20*%20@param%20txt%0A%20*%20@return%0A%20*/%0Afunction%20leoHighlightsSetExpandTxt%28txt%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%0A%20%20%20%20%20%20var%20topIFrame%20%3D%20_leoHighlightsFindElementById%28LEO_HIGHLIGHTS_IFRAME_TOP_ID%29%3B%0A%20%20%20%20%20%20if%28topIFrame%3D%3Dnull%29%0A%20%20%20%20%20%20%20%20%20return%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Get%20the%20current%20url%20*/%0A%20%20%20%20%20%20var%20url%3DtopIFrame.src%3B%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28url%3D%3Dnull%29%0A%20%20%20%20%20%20%20%20%20return%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Extract%20the%20previous%20hash%20if%20present%20*/%0A%20%20%20%20%20%20var%20idx%3D-1%3B%20%20%20%20%20%20%0A%20%20%20%20%20%20if%28%28idx%3Durl.indexOf%28%27%23%27%29%29%3E0%29%0A%20%20%20%20%20%20%20%20%20url%3Durl.substring%280%2Cidx%29%3B%0A%0A%20%20%20%20%20%20/*%20Append%20the%20text%20to%20the%20end%20*/%0A%20%20%20%20%20%20url%2B%3D%22%23%22%2BencodeURI%28txt%29%3B%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20/*%20Set%20the%20iframe%20with%20the%20new%20url%20that%20contains%20the%20hash%20tag%20*/%0A%20%20%20%20%20%20topIFrame.src%3Durl%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHighlightsSetExpandTxt%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/*----------------------------------------------------------------------*/%0A/*%20Methods%20provided%20to%20the%20highlight%20providers...%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20*/%0A/*----------------------------------------------------------------------*/%0A%0A/**%0A%20*%20This%20will%20set%20the%20expand%20text%20for%20the%20Top%20window%0A%20*/%0Afunction%20leoHL_SetExpandTxt%28txt%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsDebugLog%28%22leoHL_SetExpandTxt%28%29%20%22%2Btxt%29%3B%20%20%20%20%20%20%20%20%20%20%20%20%0A%20%20%20%20%20%20_leoHighlightsSimpleGwCallBack%28%22LeoHighlightsSetExpandTxt%22%2C%22expandTxt%22%2Ctxt%29%3B%20%20%20%20%20%20%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHL_SetExpandTxt%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20redirect%20the%20top%20window%20to%20the%20passed%20in%20url%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@param%20parentId%0A%20*%20@return%0A%20*/%0Afunction%20leoHL_RedirectTop%28url%2CparentId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%0A%20%20%20%20%20%20try%7B%0A%20%20%20%20%20%20%20%20%20var%20domain%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22domain%22%29%0A%20%20%20%20%20%20%20%20%20var%20keywords%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22keywords%22%29%0A%20%20%20%20%20%20%20%20%20var%20vendorId%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22vendorId%22%29%0A%20%20%20%20%20%20leoHighlightsReportEvent%28%22clickthrough%22%2C%20domain%2Ckeywords%2C%20vendorId%29%3B%0A%20%20%20%20%20%20%7Dcatch%28e%29%7B%0A%20%20%20%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHL_RedirectTop%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%20%20%20%7D%0A%20%20%09%09%0A%20%20%20%09_leoHighlightsRedirectTop%28url%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22leoHL_RedirectTop%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20redirect%20the%20top%20window%20to%20the%20passed%20in%20url%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@param%20parentId%0A%20*%20@return%0A%20*/%0Afunction%20LeoHL_RedirectTop%28url%2CparentId%29%0A%7B%0A%20%20%20leoHL_RedirectTop%28url%2CparentId%29%3B%0A%7D%0A%0A/**%0A%20*%20This%20will%20redirect%20the%20top%20window%20to%20the%20passed%20in%20url%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@param%20parentId%0A%20*%20@return%0A%20*/%0Afunction%20leoHL_RedirectTopAd%28url%2CparentId%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%20%0A%20%20%20%20%20%20try%7B%0A%20%20%20%20%20%20%20%20%20var%20domain%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22domain%22%29%0A%20%20%20%20%20%20%20%20%20var%20keywords%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22keywords%22%29%0A%20%20%20%20%20%20%20%20%20var%20vendorId%3D_leoHighlightsGetUrlArg%28window.document.URL%2C%22vendorId%22%29%0A%20%20%20%20%20%20leoHighlightsReportEvent%28%22advertisement.click%22%2C%20domain%2Ckeywords%2C%20vendorId%29%3B%0A%20%20%20%20%20%20%7Dcatch%28e%29%7B%0A%20%20%20%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHL_RedirectTopAd%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%20%20%20%7D%0A%20%20%20%20%20%20%0A%20%20%20%20%20%20_leoHighlightsRedirectTop%28url%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHL_RedirectTopAd%28%29%22%2Ce%29%3B%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A%0A/**%0A%20*%20This%20will%20set%20the%20size%20of%20the%20iframe%0A%20*%20%0A%20*%20@param%20url%0A%20*%20@param%20parentId%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHl_setSize%28size%2Curl%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%09/*%20Get%20the%20clickId%20*/%0A%20%20%20%09var%20clickId%3D_leoHighlightsGetUrlArg%28%20url%2C%22clickId%22%29%0A%20%20%20%09%0A%20%20%20%20%20%20var%20gwObj%20%3D%20new%20Gateway%28%29%3B%0A%20%20%20%20%20%20gwObj.addParam%28%22size%22%2Csize%29%3B%0A%20%20%20%20%20%20if%28clickId%29%0A%20%20%20%20%20%20%20%20%20gwObj.addParam%28%22clickId%22%2CclickId%2B%22_blah%22%29%3B%0A%20%20%20%20%20%20gwObj.callName%28%22LeoHighlightsSetSize%22%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%09_leoHighlightsReportExeception%28%22leoHl_setSize%28%29%22%2Ce%29%3B%20%20%20%09%0A%20%20%20%7D%0A%7D%0A%0A/**%0A%20*%20This%20will%20toggle%20the%20size%20of%20the%20window%0A%20*%20%0A%20*%20@return%0A%20*/%0Afunction%20leoHl_ToggleSize%28%29%0A%7B%0A%20%20%20try%0A%20%20%20%7B%0A%20%20%20%20%20%20var%20gwObj%20%3D%20new%20Gateway%28%29%3B%0A%20%20%20%20%20%20gwObj.callName%28%22LeoHighlightsToggleSize%22%29%3B%0A%20%20%20%7D%0A%20%20%20catch%28e%29%0A%20%20%20%7B%0A%20%20%20%20%20%20_leoHighlightsReportExeception%28%22leoHl_ToggleSize%28%29%22%2Ce%29%3B%20%20%20%20%20%0A%20%20%20%7D%0A%7D%0A%0A"); For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

(no title)
22 Jul 2010 at 4:57pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/tweetmemeurl-httpwww.html'; tweetmeme_source = 'marketingblog';
Whatever niche you're in you have probably gathered by now that without a significant e-mail list of potential prospects it's pretty difficult to generate sales online. This is because most people don't buy on the first visit to a Web site even if it offers exactly what they're looking for. In fact research has show in can take up to 7 or more marketing attempts before a customers gets his or her wallet out.
This being the case, it's imperative that you build up a list of prospects that you can market to on a regular basis. All the big names in Internet marketing have huge lists hence the phrase "the money is in the list" although this isn't entirely true(a truer phrase would be "the money is in the relationship you have with your list). One thing is for sure is that without a good list your dead in the water.
Why? Think about it. If you don't have a list you're at the mercy of traffic generation techniques where the system can change at the drop of a hat. Consider pay-per-click advertising. It used to be cheap for selected keywords and you could bid for about 10-15 cents a click. Now you could pay $2 -$3 or even more a click depending on your niche.
With a large and growing list YOU control the traffic. You send out one broadcast to your list from your auto-responder and depending on your click through rate you can drive hundreds or even thousands of visitors to any site on the web.
So how do you go about doing it and how do the so called "guru's" build their list into the thousands so fast. In the Internet marketing niche one of the best ways is through Giveaway events. These events are held year round and usually coincide with holiday's such as the fourth of July, Thanksgiving, etc. Essentially a group of marketers get together and agree to giveaway gifts (either their own or someone else's) in exchange for members joining their lists via their squeeze or landing pages.
A big giveaway can have hundreds of people looking to join as members take advantage of what's being offered for free. If your gifts are good and most events allow you to add at least one product, then you may receive 50 to 100 or even more subscribers from each event. Often times these sites will allow you to upgrade as a contributor. This allows you to pay a fee in return for being able to list multiple products (more products, bigger list). It may also allow you to provide a one time offer.
A one time offer, as the name suggests, will only be offered once and is usually a lot cheaper than the member could buy anywhere else. This enables the gift contributor to earn some cash from the giveaway as well as building his list.
The second technique is a form of join venture (JV) known as an ad swap. Here two marketers both with similar size lists agree to e-mail each others lists thereby building subscribers together. The problem in the past is that it needed an element of trust that both parties will indeed do this and that they are being honest about the size of their lists. This problem has recently been rectified by a site called safe swaps where Internet marketer's can join and list sizes can be verified.
Finally probably the best way to build your list is to have your own in-house affiliate program if you own your own product or Web site. This way affiliates build your list for you in the hope that they will benefit from sales of your product. A good affiliate program which offers a high percentage commission to affiliates can truly build a list at lightning speed.
Use these techniques to build your lists, find partners and generate money online. By doing so, you can excel at Internet marketing and start building lasting relationships that will produce dividends for years to come. To learn about the system I've personally used to educate myself about these techniques, click here. Often times having someone else show you how to take advantage of these opportunities is the best and fastest way to start making money online.
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

The Biggest Event of My Career: July 21st, 8PM
17 Jul 2010 at 9:16pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/biggest-event-of-my-career-july-21st.html'; tweetmeme_source = 'marketingblog';

As many of you know, I've dedicated that last 15 years of my career to Internet marketing and search engine optimization. I've recently partnered with Internet marketing legend Greg Cesar to create SEO The Easy Way, an online program that reveals my most closely held search engine optimization secrets.
This coming Wednesday, July 21st, Greg and I are holding a live online event for the first 1,000 individuals who register click here. Due to the nature of this webinar, and the content being shared, we anticipate that it will fill up quickly. In fact, since this post has gone live, we only have about 172 spots left.
I've achieved #1 rankings for some of the Internet's most competitive keywords: "internet marketing expert", "marketing expert", "marketing blog", and dozens more. After launching a number of affiliate web sites and generating an online revenue stream that runs on autopilot (I get tons of organic traffic for free), I decided to share what I learned with the masses.
A couple of years ago I shared my expertise in SEO Made Simple. Since then, I've offered workshops and personal coaching. However, I was always looking for a way to share my search engine optimization techniques with the masses.
After meeting Greg, he encouraged me to start doing webinars, reaching larger numbers of people who wanted to improve the search engine rankings of their web site and blogs.  It wasn't long before I began sharing my experiences with those who genuinely wanted to see how I was achieving #1 rankings again and again!
If you want to learn about search engine optimization and are ready to start building a long term strategy for generating traffic (and online revenue), then register for Wednesday's webinar before it fills up.  Here's the registration link.For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

What's Marketing Without Customer Reviews?
11 Jul 2010 at 8:37pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/whats-marketing-without-customer.html'; tweetmeme_source = 'marketingblog';

We've all been exposed to them. Some of you may even have left them after using a product or making a purchase from Amazon.com. Online customer reviews are a part of any business today. Unfortunately, I'm usually called in once a company has experienced a number of bad reviews that tarnish their products and reputation.
The question you might be asking yourself is how to avoid bad reviews or eliminate them all together. The difficulty is that once a bad review is posted online and indexed by search engines, it may begin appearing in search results. Once there, it could be difficult (but not impossible to remove).
Here are a few strategies you can use to manage reputation and improve the customer review process:
1. Set up a customer forum on your website. Inviting customer feedback is a great way to monitor feedback and it gives you excellent control. Don't shy away from feedback, invite it. By doing so you can recognize and address problems before they are distributed all over the internet.
2. Give your customers access to popular review sites. A bit risky you might be thinking? Not if you're selective with regard to which customers you invite to comment. Be sure that customer service representatives email a list of review sites and an invite to comment to those individuals with whom they've had a positive interaction.
3. Focus on improving the ranking of third party assets. Do you have a Squidoo lens? Article on EzineArticles? Profile on a social media site like Facebook? Use search engine optimization best practices to improve rankings of these assets to push down negative listings.
4. If a particular comment is slanderous, contact the web site on which it's posted. In some cases, particularly negative comments can be removed. However, most sites will only remove if they've broken the site posting rules. It never hurts to ask to have a listing removed however. Don't hesitate. Reach out to the site and explain why the listing should be removed and the negative impact it's having on your business.
5. Take advantage of universal search. Produce content across a number of different outlets. Generate news by submitting a press release or create instructional videos that show how to use your product. By submitting this content to various distribution sites (youtube, prweb, etc.) you can get them indexed and showing up on search results.
Don't wait until it's too late. Start managing your online reputation today. Begin by proactively soliciting feedback from your customers and asking those with positive experiences to leave comments on your forum, blog, or popular review sites. In addition, work to replace negative comments with positive online assets like social media profiles and more. Just apply basic optimization techniques and watch your reputation sore.For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Internet Marketing For Free: Are You Kidding Me?
4 Jul 2010 at 2:59pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/07/internet-marketing-for-free-are-you.html'; tweetmeme_source = 'webpronews';

This past week I met up with a good friend of mine who owns his own Internet marketing business.  We started talking about our client list and he told me a story about a particular client that we getting Internet marketing for free.  When I asked him exactly what he meant by that, he told me that the kind of marketing he was getting was all local and driving a significant amount of traffic to his Web site and retail store.
How was he generating traffic at no cost?  The answer was simple.  Google Places.  If you don't have your business listed on Google Places, you're missing out.  Not only is Google Places appropriate for local retailers, but anyone doing business today.  Even if you are an online business, by identifying your location and getting a listing in Google Places, you can benefit from improved search engine rankings and additional exposure when prospects are searching for your services.
The best way to get started with Google Places is by visiting http://www.google.com/localadd/businessCenterand "Add New Business".  What's great about the submission process is that Google makes it easy.  Simply follow the steps for entering your business and be sure to optimize your business description.  I suggest taking the time to complete the time to thoroughly complete all of the information provided including hours of operation, regardless of business type.
Once you've submitted your listing, Google will send you (in the mail) a letter with a special code that is used to confirm your listing.  After you revisit your online account and complete the confirmation process with your special code, your listing will appear within a few days.  In addition to information regarding your actual location, Google takes other factors into consideration before posting appropriate search results for those in a given area.  The next step is getting your customers to submit online reviews.
One of the best methods for obtaining reviews, which can improve your listing and search rankings, is by asking.  That's right... you need to ask if you want reviews.  I know many companies are reluctant to ask for reviews but in my mind, reviews are only positive.  If the review itself has a negative tone, then you know who you need to reach out to, how your service can be improved, and how to enhance your overall business.
If your company or web site is not taking advantage of Google Places, then get started today.  It takes just a few minutes and can pay huge dividends.  Just like my friend told me, a number of businesses who take the time to leverage Google Places are getting business for free.  Their web site and company name come up again and again, building brand awareness and generating qualified leads.
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Marketing Tip: Go the Extra Mile
27 Jun 2010 at 12:25pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = http://marketing-expert.blogspot.com/2010/06/marketing-tip-go-extra-mile.html'; tweetmeme_source = 'themarketingblog';


It never ceases to amaze me how a customer's experience is often less than ideal. You hear stories all the time about rude customer service agents or front line employees checking people through the register while simultaneously talking on their cell phones... HELLO!!!

Today's quick marketing tip is about going the extra mile. As a Napolean Hill follower and someone who has benefited tremendously from understanding where to focus my energy, it's always on going the extra mile. The good news is that the concept, as simply as it may be, carry's great value.

I recently had a very good experience with this when visiting a local retailer. I asked someone if they had any more items of a particular kind in the back of the store. After waiting a few minutes, the clerk came back and said 'no'. But she didn't stop there. She said, "let me call another store to see if they have any in stock." After calling the store and discovering that they were out of stock as well, she called a competitor to see if they had the item - which they did.

She was focused on making me happy. And because she went the extra mile, I will be back to her store many times over. The lesson to be learned here is to treat each and every customer with dignity and respect. And, most importantly, to go the extra mile. This pays dividends time and again.
When you are putting together your marketing program, work diligently to ask the question, "how can I go the extra mile?" Collaborate with people on your team, your customer service group, and even your customers. By baking additional value into the marketing and purchase process, you'll build everlasting loyalty among your customers!For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Where Marketing Goes Wrong
21 Jun 2010 at 8:20am
by Michael Fleischner - Marketing Expert
tweetmeme_url = http://marketing-expert.blogspot.com/2010/06/where-marketing-goes-wrong.html'; tweetmeme_source = 'themarketingblog';

With the right planning, executing on an effective marketing campaign is easy. However, getting things right at the point of interaction with a prospective customer is where it all happens.
Not too long ago I was traveling and decided to run into a coffee shop. Upon entering, I noticed there weren't a lot of people there so I went right up to the cashier and ordered my coffee. She was miserable. No "hello", no "smile", nothing.
Imagine being the marketing guy (or gal) for this coffee shop. You could do everything right and then lose business because of a depressed cashier! I for one have not interest in going back to that place.
Yet this happens all the time. Prospective customers visit retailers only to have a bad experience. Or they buy products that under perform. Worse yet, they reach out for help only to speak to an unhelpful representative or call center where you can barely hear the customer service rep.
Marketing is more than running a direct mail campaign, its the whole package. If you want to take your marketing up a notch, think about the whole user experience. From first touch to repeat purchase, marketing needs to be involved with the entire purchase decision process and then some.
This week, take a closer look at your process from start to finish. It's always best to see things from a customers perspective. You may just find some opportunities for improvement!For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Marketing In a Recovering Economy
13 Jun 2010 at 8:14pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/06/marketing-in-recovering-economy.html'; tweetmeme_source = 'themarketingblog';

We're definitely not out of the weeds yet, but things are starting to look up - people are spending money again. But this time, they're a little more discerning. What does this mean for small and medium sized business depending on cautious consumers? It means that they need to alter our approach and keep an eye on buyer confidence.
To make the most of this recovery, think long term. Consumers may be less likely to make big purchases right now, but you can certainly encourage them to make small purchases again and again. By thinking long term, a new approach leads you to alter your pricing and packaging approaches.
A good example is that of a small retailer. Can you offer specific incentives that get consumers to buy small items again and again? Points programs or frequent buyer cards can do the trick. Think about ways that you can get consumers to return without being overly concerned about making a really large sale. The more you can get your customer into your store or back to your web site the better.
Of course you can always issue coupons or discounts, but I don't like getting consumers into the habit of expecting money off each time they visit my web site (or a retail store). Rather, consider bundling small products to keep average order size smaller than what you normally may be offering and encourage replenishment.
The other side of this coin is buyer confidence. How can you make consumers feel as though they're receiving valuable products and services? And, doing so at a price that is fair? In this economy, low price guarantees or liberal exchange policies are recommended. You can also help by doing the comparison of products or services on behalf of consumers.
Let your buyers see consumer generated feedback, ratings, and other information that can improve their knowledge of the products and services you're selling. Provide a personal testimonial and let them know what they can expect during and after the buying process.
The best marketing strategies today are those that let consumers try before they buy and minimize risk. These are actually tried and true marketing techniques but have risen to the top as markers look for new and improved techniques for creating awareness and generating sales among targeted segments.
Improve your marketing today by thinking long-term. Review your product and pricing strategies to support what's going on in the real world. Most importantly, put yourself in the shoes of your customers. If you do, you'll understand what matters most and provide the confidence they need to continue buying from you.For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Referral Marketing Can Push You Over
6 Jun 2010 at 3:20pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/06/referral-marketing-can-push-you-over.html'; tweetmeme_source = 'themarketingblog';


Just last week I decided to buy a new cell phone.  Finding the right phone these days can be a real chore.  When I was in the Verizon store, it was so packed that I could hardly hear myself talk.  When the salesman approached me I was actually relieved and glad to get a little help.  After he asked me what I was looking for he showed me some phones and explained the various plans.
Since I'm online pretty much 24/7 I was looking for something with a good web browser. He strongly encouraged me to purchase a particular phone.  When so called "experts" make a recommendation, we tend to listen.  After doing a little research online and comparing plans I went ahead and ordered the device.  When I first got it I was pretty excited.  I mean, who wouldn't be.  Getting a new phone is like buying new car.  It's hard to dismiss that "new" feeling you get when you try it for the first time.
In just a couple of days, my enthusiasm waned.  The phone was heavy, didn't allow me to complete some simple tasks easily, and didn't stay charged for more than a few hours.  None-the-less, I spent an arm and a leg to get this phone so I figured that I should learn to live with it.
Then I was having dinner with a friend and he said, "Why didn't you get the [name of phone]?"  I told him the whole story and how the rep in the store pointed me to the one I purchased.  My friend said, "Call them up and get a new phone."  I was reluctant at first, after all I was the one who chose the original phone in the first place.  But then I reminded myself that I should have what was going to make me happy.  Besides, I'd have to live with it everyday for the next 2 years.
So I called up Verizon and ordered a new phone.  Of course it cost more money, plus I have to pay a restocking fee, and not to mention but it's back ordered too.  Even so, it was the right thing to do.  So why didn't I make the choice to begin with?  I think the question is really more about the influence of a referral.  If I had dinner with my friend before buying the phone, I'd likely have made a different selection the first time.  The fact of the matter is that marketing can do a great job but can never live up to the value of a personal referral.
What does this mean for marketers?  It means that in addition to promotion, we must also focus on creating an EXCELLENT customer experience.  What people say about you and how likely they are to actually recommend your business or product is what matters most!
When was the last time that you experienced your business as a customer?  Encourage customer feedback and continually evaluate the customer experience.  Don't be afraid to hear good news and bad.  You want to encourage testimonials and referrals if you want your business to grow.For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

PPC Made Simple: Book Number 2
3 Jun 2010 at 1:38pm
by Michael Fleischner - Marketing Expert
tweetmeme_url = 'http://marketing-expert.blogspot.com/2010/06/ppc-made-simple-book-number-2.html'; tweetmeme_source = 'themarketingblog';

A couple of years ago I wrote my first book, SEO Made Simple. For those of you who read the book and have followed me via this blog know that the book was developed for those who wanted practical advice for achieving number one rankings for their Web sites or blogs.
Ever since the first book was published, I've had people asking me to teach PPC using the same, simple, easy-to-understand methodology. In essence, how to make pay-per-click marketing simple. It took me a while to finish PPC Made Simple - given the fact that I'm working on six different projects at any given moment, but I'm happy to say its finished.
The book is great for anyone starting out in PPC. I take my years of Internet marketing experience and boil it down to about a hundred and forty pages of "do this" and "don't do that." I don't know about you, but reading 300 page books on Internet marketing that don't show you how to do much of anything really aren't my cup of tea.
PPC Made Simple is easy to read, easy to implement, and will get you the results you need when marketing through Google AdWords. I encourage you to pick up a copy today or recommend it to anyone looking for valuable pay-per-click advice.  PPC Made Simple is available in softcover and for the kindle.
As always, thanks for visiting my blog, listening to my marketing rants, and finding value in what I have to offer!
All the best,MichaelFor more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.

Newsfeed display by CaRP
Online Marketing Blog
Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing.

Interview: Mel Carson of Microsoft Advertising
6 Sep 2010 at 7:12am
by Lee Odden
Spotlight on Search Interview: Mel Carson Microsoft Advertising If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft.  When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to.  Mel [...]
Win a Free Pass to MN Blogger Conference
2 Sep 2010 at 11:30am
by Lee Odden
Update: Congratulations! Rebecca Flansburg has won the free pass to the 1st Minnesota Bloggers Conference for her post: ?Mama wants to go MN Blogger Bad? It was close, she won by just 2 votes over Josh Braaten and Patrick Garmoe. Congratulations again Rebecca and thank you for a clever and compelling post! TopRank Online Marketing [...]
Everything I Know About Marketing I Learned from Google
2 Sep 2010 at 7:30am
by Lee Odden
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]
The Real Cost of Buying Links for SEO: $4 Million
1 Sep 2010 at 7:30am
by Lee Odden
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss due to plummeting organic search visibility at $4 million in sales.  Now [...]
Social Media SEO Success with Blogging
31 Aug 2010 at 7:06am
by Lee Odden
My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my [...]
Brian Clark Interview: Copyblogger on Content Marketing with Blogs
30 Aug 2010 at 7:04am
by Lee Odden
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones. Watch as Brian talks about the [...]
Chris Pirillo on SEO & Social Media @ OpenCa.mp
29 Aug 2010 at 8:36am
by Lee Odden
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp. I caught [...]
OpenCamp Blackhat SEO with Social Media
28 Aug 2010 at 12:58pm
by Lee Odden
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in [...]
Army Golden Knights: Jumping in to Social Media
27 Aug 2010 at 1:11pm
by Lee Odden
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own [...]
Video Interview: Dave Roth of Yahoo
26 Aug 2010 at 8:32am
by Lee Odden
Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine [...]
SES San Francisco 2010 Wrap-Up
25 Aug 2010 at 7:23am
by Lee Odden
Last week the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone. As part of Connected Marketing Week, SES included a great mix of sessions. In [...]
Solving Duplicate Content And Multiple Site Issues
24 Aug 2010 at 12:06pm
by Adam Singer
More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content.  For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS? Will other sites [...]
Enterprise Level SEO Is Not For The Weak
24 Aug 2010 at 7:06am
by Mike Yanke
Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session.  Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt,  SES Advisory Board & President, Back Azimuth Consulting Guillaume [...]
The Four Pillars of Building Instant Trust Online ? Tim Ash Keynote
23 Aug 2010 at 7:14am
by Adam Singer
Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust? Tim Ash, SiteTuners CEO [...]
B2B Marketing Tips From SES SF
20 Aug 2010 at 2:06pm
by Mike Yanke
What’s the quickest way to catch a fish? Offer the right bait. What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’ What’s the quickest way to get you to read this post? By diving right in to the top 5 tips shared: Your conversion goals must [...]

Newsfeed display by CaRPThe Agitator
Fundraising and advocacy strategies. Trends, tips ... with an edge

Richer, Thinner, Smarter, Younger?
7 Sep 2010 at 1:00am
by tbelford
For our U.S. readers, the Labor Day holiday weekend has marked the effective end of summer and, vacations over, fundraisers are back on the job. To ease your re-entry, today’s post presents no mental heavy lifting. Just some fun stats. Harris Interactive recently polled Americans on which they would most want to be — richer, thinner, smarter [...]
Golden Givers
3 Sep 2010 at 1:00am
by tbelford
For your sake, I hope your nonprofit has lots of what American Express calls “Golden Givers.” As reported on Marketing Daily, “Golden Givers” are super-affluent women age 45 and under. How does Amex define “super-affluent”? You need to charge at least $7,000 per month on your card for at least 12 months! Is there any reader of [...]
Marketing To Changing Demographics
2 Sep 2010 at 1:00am
by tbelford
Here is a terrific set of resources dealing with changing US ethnic/cultural demographics … and how marketers should adjust. The Ad Age article itself provides good context, but is made even more valuable by some of the resources it links to. For example, it cites a recently published “yellow” paper from AlmaDDB, written by Isaac [...]
Say ?Thank You?
1 Sep 2010 at 1:00am
by tbelford
Fundraiser Ken Burnett says that any fundraiser who doesn’t say “Thank you” to donors is — he doesn’t mince words — a fool. In a recent blog post, Ken is responding to a donor who suggests otherwise. Says Ken: “…as a profession we are truly crap at saying thank you and welcome properly and at reassuring donors [...]
Marketing Mania
31 Aug 2010 at 2:14am
by tbelford
I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article, she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. She says: “…there are at least four areas that may drive you [...]
Seniors And Online Social Nets
30 Aug 2010 at 1:00am
by tbelford
Here’s the latest from Pew Internet Research on Seniors use of online social nets. As of May 2010, 47% of American internet users age 50-64 use social nets like Facebook, LinkedIn or MySpace, and 26% of those age 65+ do so. These age groups are much slower to try Twitter or other services to update friends on [...]
Who Made Your Best Ad?
27 Aug 2010 at 1:00am
by tbelford
Or came up with the best fundraising message? Or the phrase or image that cut right through the rest of the plain vanilla? If your nonprofit is in the habit of actually listening to your donors (or the beneficiaries of your organization), chances are one of them did … or could, if given the opportunity. Probably every [...]
Run The Agitator Gauntlet ? 1
26 Aug 2010 at 1:00am
by tbelford
Awhile back, I proffered an email appeal by Environmental Defense Fund (EDF) as an example of a well-executed appeal, and invited readers to critique it themselves. The robust discussion that ensued inspired us to try this as a regular feature. So we invited readers to offer up their own fundraising appeals to run through the [...]
Instant Trust
25 Aug 2010 at 4:37am
by tbelford
I recently received an invitation to an online seminar with this title … Top 4 Secrets to Building Instant Trust Online Now somehow this just doesn’t work for me. Isn’t “instant” trust impossible? Are we dealing with the ultimate oxymoron here? Then compounding my suspicion, I’m promised “secrets” to build trust … another disconnect. Finally, why are they only [...]
Boomers? Charity Spending
24 Aug 2010 at 1:00am
by tbelford
Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert. Writing in Engage: Boomers, Matt compares the spending habits of today’s age 55-64 Boomer segment to today’s 65-74 year-olds (he calls them”Silents”) ten years earlier. In other words, how were the Silents spending their money (and how much) ten years ago [...]

Newsfeed display by CaRP 

 

 

 

 

 

 

 

 

• Home
• About Us
• Products
• Services
• Contact Us